"For a few years I used Google Shopping on and off to drive traffic to my website. To be honest I didn't have a clue what I was doing. I just threw something up there and thought it's ok... I'm breaking even.
My attention was soley on Facebook and Facebook Ads and this was because th ROAS was huge! I still get a good ROAS on Facebook but not as good since the iOS changes.
Fast forward to finding Sara, via a FB sponsored post I think, and I thought I've got to try Google Shopping again and see if I can do it right this time.
Well, my ads have been up and running since the 1st January. I've spent £126 and had 5 orders totalling £708.26 (an ROAS of 5.6).
I still have to go through some of the training videos and I haven't set up remarketing ads yet but what a great start!
Thank you so much Sara for your training videos and support. I have a feeling Google Shopping is going to be an important part of my business."
Founder - Equine Magnetix
The Online Retail Academy is a monthly membership for online retailers just like you. You get access to training, help and support to get you up and running with Google Shopping Ads in no time
Pro Members get instant access to Get to Grips with Google Shopping, a comprehensive course on how to set up and run Google Shopping Ads, worth £600
Get to Grips with Google Shopping is a 10-module, step-by-step course designed to take you from feeling lost and confused about Google Shopping to being confident in setting up your product feed and campaigns.
What's more, it will also show you what you need to do to optimise your campaigns so they get even better results as time goes on.
Here are the 10 modules included in the course:
It's also a place for retailers just like you to come and learn about many aspects of running an eCommerce business, as well as somewhere to network with other lovely business owners (I'm not exaggerating, all my members are just lovely!)
Think of it as your very own cheerleading team with the added benefit of having valuable content and training to help you continue to grow and learn (and build your business of course 😉)
Most importantly, it's affordable.
Come and join us to learn and network with like-minded people who are experiencing the same struggles as you.
"The video tutorials and step by step guides through each screen - a godsend at every step for a complete novice. It far surpassed our expectations - a 101 guide to Google Shopping for beginners who want to be able to not only implement shopping campaigns but understand and optimise them too!
I wish I'd known how in-depth and amazing it would be! It far surpassed our expectations"
"I had dabbled with Google Shopping and had wasted hours with disapproved products and understanding Google Requirements. Money I spent was mostly wasted as I used Smart Campaigns as I didn't know about anything else.
I had begun to think it just wasn't for me.
The beginning of the course gave me an understanding of how Google works ie link to Merchant Center from website etc, which was invaluable as the course went on. I have saved money by using negative keywords correctly so only show up for what is relevant. I am still learning and check each day to make sure i haven't missed any.
I have been braver in my spend knowing when a product has potential for more.
Sales have increased substantially month to month since working through course.
I would like you to know that I would happily recommend this course... Thank you so much for all the energy and thought you put into making the course the success it was"
Pink Monkey Designs
"I established my online business, in 2019. And like many start-ups, I assumed setting up an e-commerce business would be simple. How wrong was I!
Unfortunately, I fell into the trap of wasting money on “marketing gurus” that boasted they could increase my traffic flow and revenue but delivered nothing.
In April 2021, I decided the only way to make my business a success would be to learn how to run my online Google campaigns myself, and I was introduced to Sara.
What a revelation and transformation her course has been. From the beginning, Sara has been honest and advised that this isn’t a magic pill, but a journey to success that takes a lot of hard work. However, since engaging with Sara, I have learned so much about Googles Ads, and have seen a steady increase in my online traffic and my ROAS has reached as high as 7 during the Christmas period.
Without a doubt, this course has been worth every penny, I would highly recommend any business owner who is looking at Google ads to take control of this themselves and to enrol with Sara. I have learned so much under her tutelage, and she has been both supportive and patient over the past year."
I first used Google Ads back in 2004 when I started my own eCommerce business. Little did I know where it would lead me!
I now manage ads for private clients ranging from Industrial Flooring specialists to haircare retailers. But my passion is still eCommerce. It never ceases to amaze me what kind of results you can get from a well set up Google Shopping campaign.
But for many smaller businesses the option to outsource your Google Ads is prohibitively expensive. That's why I've created this course and membership: to help eCommerce retailers harness the immense power of Google Shopping in their own business and also find support and encouragement to help them on their way to success.
I can't wait for you to join me 🙂
I was looking for someone to help me get my head around google ads. Sara really knows her stuff, and she knows how to teach it. The trainings are thorough and easy to follow. The weekly calls when you can share your screen and get advice on what is happening with your own ad account are amazing. Plus, the bonus content and calls with guests on email marketing, Facebook ads, and marketing strategy are great. The rare time a question is asked that Sara doesn't know the answer to, she will go find the answer for you.
Delighted with the results is an understatement!
I came across Sara at the end of 2021 when I made a decision I was going to try Google Shopping again. I’d tried in the past and was lucky to break even, so I wasn’t holding out much hope. This time I wanted the guidance of an expert to help me. I joined Sara’s Google Shopping BootCamp and really enjoyed the live sessions, so I decided to join the Online Retail Academy Membership and have full access to Sara’s Google Shopping course. Sara helped me set up my Ads, and I went through her full course to learn all about writing compelling descriptions, negative keywords and optimisation, something I hadn’t focused on the first time around! I launched my first Google Shopping campaign in January 2022 and it’s now the second biggest traffic source to my website and converts at a ROAS of 6. Delighted with the results is an understatement! Sara is so knowledgeable about Google Advertising and has made a massive difference to my business. I’m so very glad I found her!
I cannot speak highly enough of Sara and her training courses. I joined the group firstly because I needed help specifically with Google Ads. Sara’s training is clear, thorough and understandable! She goes to a depth that others trainings don’t Her support within the group and her additional trainings, round tables and mastermind classes makes the group invaluable to anyone wanting to grow their business and develop their own knowledge. Thank you for your support Sara. Colleen Jackson Ride Proud Clothing.
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