Grow Your Online Store With Google Shopping

Are you baffled by Google Shopping?

Panic not my friend!

Google Shopping puts YOUR products in front of people when they're actively searching for them, and I'm here to help you get it working.

Join fellow online shop owners and learn how Google Shopping (and other cool stuff) can help you grow your business 

Does Any Of This Sound Familiar?

  • Google Shopping is a complete mystery to you
  • You've tried setting it up before but couldn't get your head around it!
  • You want to try it but have no clue where to start?
  • You're left wondering what to do next...

If  you're struggling you're not alone

So many retailers I talk to are seeing worse and worse results from their Facebook Ads.  They may have done a great job bringing in sales in the past, but since iOS 14 it's getting more and more expensive while bringing in fewer and fewer sales.  

So you decide to try Google Ads.  Problem is, you don't really have a clue what you're doing and end up running ads on a wing and a prayer, wondering all the time whether you're wasting your time (and money).

There IS another way

What if I said you could go from complete beginner to running your very first Google Shopping campaigns in a matter of days.

What if I said you could learn how to manage those campaigns in just an hour or so a week, just like Sam...

But WHY Google Shopping?

Google Shopping puts your ads in front of people who are actively searching for your products. 

You're not trying to grab their attention while they scroll through cat videos (or in my case dog videos) and funny memes.  They're looking for what you sell and in many cases are ready to buy.  

They just need to find you...


A Place For Online Shop Owners To Learn About Google Shopping
(and much, much more...)

As a Pro Member You'll Get Access To All Of This...

Get to Grips with Google Shopping 

(including bonus modules)

(Worth £600)

In-depth, 10 module course covering everything you need to know to use Google Shopping to grow your sales, from knowing your numbers to optimising for success.  Includes worksheets, checklists and templates that I use for my private clients to mange their Google Ads accounts.

🙋 Weekly Google Ads Q&A

(Worth £600/month)

Come along and get your questions answered live on Zoom. We can even dive into your Google Ads account on the call to troubleshoot and fix if needed.

🙋 Monthly FB Ads Q&A

(Worth £200/month)

Join our resident Facebook Ads expert Kimberley Cole as she answers all your questions on FB and IG advertising.

🙋 Monthly Email Marketing Q&A

(Worth £200/month)

Stephanie Cole is our resident Klaviyo and email marketing expert and she'll be running a live Q&A every month to help you get your email marketing on point!

🎓 Monthly Workshops & Masterclasses

(Worth £250/month)

Monthly classes and masterclasses, presented either by myself or a guest expert. There'll be a wide range of topics relevant for anyone in business from email marketing to money mindset and more... Plus you get instant access to all previous masterclass when you join.

💡 Hot Seat Coaching/Roundtables

(Worth £250/month)

Have a business problem or challenge? Come along to one of our roundtable calls and brainstorm with other members.  Get valuable advice and feedback in a structured and helpful way.

📺 Mini Course: How to Grow an eCommerce Store

(Worth £97)

Get access to a bonus video course showing you actionable tactics and strategies for growing an eCommerce business.  Many of them won't even cost you a penny and you can get started on them right away!

🧑🏻‍🤝‍🧑🏽 Private Community

(Worth £priceless!)

Nothing beats being part of a group of people who understand exactly how hard it is to run your own business. Everyone's there to support and cheer each other on.

📰 Ongoing Updates

We all know how Google love to change things up so I'll be keeping you up to date with all the important changes.  The course will be constantly updated too to reflect any major changes in the Google Ads platform so you never have to worry about being left behind!

TOTAL VALUE = £2,197



Top Rated
  • 5 100%
  • 4
  • 3
  • 2
  • 1
Samantha Gilhooley

Delighted with the results is an understatement!

I came across Sara at the end of 2021 when I made a decision I was going to try Google Shopping again. I’d tried in the past and was lucky to break even, so I wasn’t holding out much hope. This time I wanted the guidance of an expert to help me. I joined Sara’s Google Shopping BootCamp and really enjoyed the live sessions, so I decided to join the Online Retail Academy Membership and have full access to Sara’s Google Shopping course. Sara helped me set up my Ads, and I went through her full course to learn all about writing compelling descriptions, negative keywords and optimisation, something I hadn’t focused on the first time around! I launched my first Google Shopping campaign in January 2022 and it’s now the second biggest traffic source to my website and converts at a ROAS of 6. Delighted with the results is an understatement! Sara is so knowledgeable about Google Advertising and has made a massive difference to my business. I’m so very glad I found her!

2 weeks ago
Colleen Jackson

Beyond Exceptional!

I cannot speak highly enough of Sara and her training courses. I joined the group firstly because I needed help specifically with Google Ads. Sara’s training is clear, thorough and understandable! She goes to a depth that others trainings don’t Her support within the group and her additional trainings, round tables and mastermind classes makes the group invaluable to anyone wanting to grow their business and develop their own knowledge. Thank you for your support Sara. Colleen Jackson Ride Proud Clothing.

2 weeks ago

Pro Members get instant access to Get to Grips with Google Shopping, a comprehensive course on how to set up and run Google Shopping Ads, worth £600

Get to Grips with Google Shopping is a 10-module, step-by-step course designed to take you from feeling lost and confused about Google Shopping to being confident in setting up your product feed and campaigns.

What's more, it will also show you what you need to do to optimise your campaigns so they get even better results as time goes on.

Here are the 10 modules included in the course:

  1. Knowing Your Numbers & Setting Your Website Up For Success
  2. Intro to Paid Ads & Google Shopping
  3. Account Creation & Tracking Setup
  4. Creating Your Product Feed
  5. Optimising Your Product Feed
  6. Building Your Shopping Campaigns
  7. Reporting & Optimisation
  8. Remarketing
  9. Advanced Google Shopping Strategies (including Smart Shopping)
  10. Dynamic Search Ads & Brand Campaigns

(Want to see the full curriculum list?  click here >>)

Go from this...

  • Not knowing where to start with Google Shopping
  • Worried you'll waste your money because you don't know what you're doing
  • Not knowing how to fix warnings & errors in your Merchant Center account
  • Feeling as though you're the only one facing these challenges

To this!

  • Feeling confident to build your first campaign
  • Excited to see your first sales from Google Shopping!
  • Understanding how to optimise campaigns so you make money on your advertising budget
  • Knowing you're not alone, with a community of like-minded retailers ready to support you

But wait, It's Not Just A Course...

It's also a place for retailers just like you to come and learn about many aspects of running an eCommerce business, as well as somewhere to network with other lovely business owners (I'm not exaggerating, all my members are just lovely!)

Think of it as your very own cheerleading team with the added benefit of having valuable content and training to help you continue to grow and learn (and build your business of course 😉)

Most importantly, it's affordable.

Come and join us to learn and network with like-minded people who are experiencing the same struggles as you.


"I had dabbled with Google Shopping and had wasted hours with disapproved products and understanding Google Requirements.  Money I spent was mostly wasted as I used Smart Campaigns as I didn't know about anything else.  
I had begun to think it just wasn't for me.

The beginning of the course gave me an understanding of how Google works ie link to Merchant Center from website etc, which was invaluable as the course went on.  I have saved money by using negative keywords correctly so only show up for what is relevant.  I am still learning and check each day to make sure i haven't missed any.

I have been braver in my spend knowing when a product has potential for more.  
Sales have increased substantially month to month since working through course.

I would like you to know that I would happily recommend this course... Thank you so much for all the energy and thought you put into making the course the success it was"

Caroline Usher
Pink Monkey Designs

"The video tutorials and step by step guides through each screen - a godsend at every step for a complete novice.  It far surpassed our expectations - a 101 guide to Google Shopping for beginners who want to be able to not only implement shopping campaigns but understand and optimise them too!

I wish I'd known how in-depth and amazing it would be!  It far surpassed our expectations"

Hannah Bullen
Hooded Owls

Here's what students are saying about Get to Grips with Google Shopping

Membership Options

  • Most popular
  • £69

    per month


    Join Now
  • In-Depth Beginner Friendly Google Shopping Courses
  • Google Shopping Quick Start Course
  • Weekly Google Ads Q&A
  • Monthly FB Ads Q&A
  • Monthly Email Marketing Q&A
  • Monthly Hot Seat/Roundtable
  • Monthly Guest Masterclasses
  • Private FB Community
  • Bonus Course: How to Create an Ambassador Programme
  • Bonus Course: How to Grow an eCommerce Store
  • No Minimum Term
  • Pro 365
  • £690

    per year

    2 Months Free

    Join Now
  • Get to Grips with Google Shopping Course
  • Google Shopping Quick Start Course
  • Weekly Google Ads Q&A
  • Monthly FB Ads Q&A
  • Monthly Email Marketing Q&A
  • Monthly Hot Seat/Roundtable
  • Monthly Guest Masterclasses
  • Private FB Community
  • Bonus Course: Introduction to Google Shopping
  • Bonus Course: How to Grow an eCommerce Store
  • 2 Months Free

About Me

I first used Google Ads back in 2004 when I started my own eCommerce business.  Little did I know where it would lead me!

I now manage ads for private clients ranging from Industrial Flooring specialists to haircare retailers.  But my passion is still eCommerce.  It never ceases to amaze me what kind of results you can get from a well set up Google Shopping campaign.

But for many smaller businesses the option to outsource your Google Ads is prohibitively expensive.  That's why I've created this course and membership: to help eCommerce retailers harness the immense power of Google Shopping in their own business and also find support and encouragement to help them on their way to success.

 I can't wait for you to join me 🙂

Sara x