Training, Help & Support

for online retailers who want to learn how to use Google Shopping Ads to get more orders...

Does Any Of This Sound Familiar?

  • You're tired of seeing your competitors' products plastered all over Google when your products are languishing down the page (or worse, not even on page one at all!)
  • You know people love your products but you just can't get enough eyes on your website so you can get more orders
  • You want to try and run product ads, but you don't know where to start
  • You're worried if you try and run those product ads you'll waste a load of money because you don't really know what you're doing
  • You're left wondering what to do next...

Don't worry, you're not alone

If you're like many retailers I talk to, you've heard about Google Shopping (ie those product ads at the top and side of Google results) and really want to see if it can work for your business.

Problem is, you don't really understand how it all works, so you either don't get out of the gate, or you end up following Google's suggestions and running your ads on a wing and a prayer.  

And we all know that despite what they say, Google doesn't have YOUR best interests at heart.  They're only intereseted in trying to get you to spend more of your hard earned cash.

It's no wonder, then, that you can end up wasting precious time and money on ads that are, at best, mediocre and at worst, a disaster!

There IS another way

What if I said you could go from complete beginner to confidently running  Google Shopping campaigns in a matter of days?

What if I said you could learn how to manage those campaigns in just an hour or so a week, just like Sam...

 "For a few years I used Google Shopping on and off to drive traffic to my website. To be honest I didn't have a clue what I was doing. I just threw something up there and thought it's ok... I'm breaking even.
My attention was soley on Facebook and Facebook Ads and this was because th ROAS was huge! I still get a good ROAS on Facebook but not as good since the iOS changes.
Fast forward to finding Sara, via a FB sponsored post I think, and I thought I've got to try Google Shopping again and see if I can do it right this time.
Well, my ads have been up and running since the 1st January. I've spent £126 and had 5 orders totalling £708.26 (an ROAS of 5.6).
I still have to go through some of the training videos and I haven't set up remarketing ads yet but what a great start!
Thank you so much Sara for your training videos and support. I have a feeling Google Shopping is going to be an important part of my business.

Sam Gilhooley
Founder - Equine Magnetix

But WHY Google Shopping?

Google Shopping Ads put your products in front of people who are actively searching for them. 

You're not trying to grab their attention while they scroll through cat videos (or in my case dog videos) and funny memes on Facebook™.  They're looking for what you sell and in many cases are ready to buy.  

They just need to find you...


A Place For Online Shop Owners To Learn How To Do Google Shopping Ads
(and much, much more...)

The Online Retail Academy is a monthly membership for online retailers just like you.  You get access to training, help and support to get you up and running with Google Shopping Ads in no time

As a Pro Member You'll Get Access To All Of This...

  • In depth Get to Grips with Google Shopping course
  • Complete Guide to Performance Max course
  • Weekly Google Ads Q&A
  • Monthly Facebook Ads Q&A
  • Monthly Email/Klaviyo Q&A
  • Monthly Workshops & Masterclasses
  • How to Grow an eCommerce Store mini course
  • How to Create an Ambassador Programme mini course
  • Private Community
  • Ongoing updates

Pro Members get instant access to Get to Grips with Google Shopping, a comprehensive course on how to set up and run Google Shopping Ads, worth £600

Get to Grips with Google Shopping is a 10-module, step-by-step course designed to take you from feeling lost and confused about Google Shopping to being confident in setting up your product feed and campaigns.

What's more, it will also show you what you need to do to optimise your campaigns so they get even better results as time goes on.

Here are the 10 modules included in the course:

  1. Knowing Your Numbers & Setting Your Website Up For Success
  2. Intro to Paid Ads & Google Shopping
  3. Account Creation & Tracking Setup
  4. Creating Your Product Feed
  5. Optimising Your Product Feed
  6. Building Your Shopping Campaigns
  7. Reporting & Optimisation
  8. Remarketing
  9. Advanced Google Shopping Strategies (including Smart Shopping)
  10. Dynamic Search Ads & Brand Campaigns

(Want to see the full curriculum list?  click here >>)

Go from this...

  • Not knowing where to start with Google Shopping
  • Worried you'll waste your money because you don't know what you're doing
  • Not knowing how to fix warnings & errors in your Merchant Center account
  • Feeling as though you're the only one facing these challenges

To this!

  • Feeling confident to build your first campaign
  • Excited to see your first sales from Google Shopping!
  • Understanding how to optimise campaigns so you make money on your advertising budget
  • Knowing you're not alone, with a community of like-minded retailers ready to support you

But wait, It's Not Just A Course...

It's also a place for retailers just like you to come and learn about many aspects of running an eCommerce business, as well as somewhere to network with other lovely business owners (I'm not exaggerating, all my members are just lovely!)

Think of it as your very own cheerleading team with the added benefit of having valuable content and training to help you continue to grow and learn (and build your business of course 😉)

Most importantly, it's affordable.

Come and join us to learn and network with like-minded people who are experiencing the same struggles as you.



Top Rated
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Sarah McKenna

Invaluable resource

I was looking for someone to help me get my head around google ads. Sara really knows her stuff, and she knows how to teach it. The trainings are thorough and easy to follow. The weekly calls when you can share your screen and get advice on what is happening with your own ad account are amazing. Plus, the bonus content and calls with guests on email marketing, Facebook ads, and marketing strategy are great. The rare time a question is asked that Sara doesn't know the answer to, she will go find the answer for you.

2 months ago
Samantha Gilhooley

Delighted with the results is an understatement!

I came across Sara at the end of 2021 when I made a decision I was going to try Google Shopping again. I’d tried in the past and was lucky to break even, so I wasn’t holding out much hope. This time I wanted the guidance of an expert to help me. I joined Sara’s Google Shopping BootCamp and really enjoyed the live sessions, so I decided to join the Online Retail Academy Membership and have full access to Sara’s Google Shopping course. Sara helped me set up my Ads, and I went through her full course to learn all about writing compelling descriptions, negative keywords and optimisation, something I hadn’t focused on the first time around! I launched my first Google Shopping campaign in January 2022 and it’s now the second biggest traffic source to my website and converts at a ROAS of 6. Delighted with the results is an understatement! Sara is so knowledgeable about Google Advertising and has made a massive difference to my business. I’m so very glad I found her!

4 months ago
Colleen Jackson

Beyond Exceptional!

I cannot speak highly enough of Sara and her training courses. I joined the group firstly because I needed help specifically with Google Ads. Sara’s training is clear, thorough and understandable! She goes to a depth that others trainings don’t Her support within the group and her additional trainings, round tables and mastermind classes makes the group invaluable to anyone wanting to grow their business and develop their own knowledge. Thank you for your support Sara. Colleen Jackson Ride Proud Clothing.

5 months ago


"The video tutorials and step by step guides through each screen - a godsend at every step for a complete novice.  It far surpassed our expectations - a 101 guide to Google Shopping for beginners who want to be able to not only implement shopping campaigns but understand and optimise them too!

I wish I'd known how in-depth and amazing it would be!  It far surpassed our expectations"

Hannah Bullen
Hooded Owls

"I had dabbled with Google Shopping and had wasted hours with disapproved products and understanding Google Requirements.  Money I spent was mostly wasted as I used Smart Campaigns as I didn't know about anything else.  
I had begun to think it just wasn't for me.

The beginning of the course gave me an understanding of how Google works ie link to Merchant Center from website etc, which was invaluable as the course went on.  I have saved money by using negative keywords correctly so only show up for what is relevant.  I am still learning and check each day to make sure i haven't missed any.

I have been braver in my spend knowing when a product has potential for more.  
Sales have increased substantially month to month since working through course.

I would like you to know that I would happily recommend this course... Thank you so much for all the energy and thought you put into making the course the success it was"

Caroline Usher
Pink Monkey Designs

"I established my online business, in 2019. And like many start-ups, I assumed setting up an e-commerce business would be simple. How wrong was I!

 Unfortunately, I fell into the trap of wasting money on “marketing gurus” that boasted they could increase my traffic flow and revenue but delivered nothing.

In April 2021, I decided the only way to make my business a success would be to learn how to run my online Google campaigns myself, and I was introduced to Sara.

What a revelation and transformation her course has been. From the beginning, Sara has been honest and advised that this isn’t a magic pill, but a journey to success that takes a lot of hard work. However, since engaging with Sara, I have learned so much about Googles Ads, and have seen a steady increase in my online traffic and my ROAS has reached as high as 7 during the Christmas period.

Without a doubt, this course has been worth every penny, I would highly recommend any business owner who is looking at Google ads to take control of this themselves and to enrol with Sara. I have learned so much under her tutelage, and she has been both supportive and patient over the past year."

Lorraine Mooney
Wags Empawrium

About Me

I first used Google Ads back in 2004 when I started my own eCommerce business.  Little did I know where it would lead me!

I now manage ads for private clients ranging from Industrial Flooring specialists to haircare retailers.  But my passion is still eCommerce.  It never ceases to amaze me what kind of results you can get from a well set up Google Shopping campaign.

But for many smaller businesses the option to outsource your Google Ads is prohibitively expensive.  That's why I've created this course and membership: to help eCommerce retailers harness the immense power of Google Shopping in their own business and also find support and encouragement to help them on their way to success.

 I can't wait for you to join me 🙂

Sara x