Ready to Master Google Shopping?
Take control of your Google Advertising and start getting more sales. Consistently.
If you have an eCommerce store...
You may have heard how Google Shopping can generate consistent, profitable orders for your business.
But that's a dangerous half-truth
Advertising on Google is also fraught with hidden dangers and traps that are waiting to catch the uninitiated by surprise.
(and usually only after you've spent a nice chunk of cash to boot!)
That's why there are plenty of retailers out there who'll tell you it doesn't work. That it's a waste of money.
(And I'm sure you've probably spoken to some of them...)
Or maybe you ARE one of them?!
Does any of this sound familiar?
- You have an amazing store with great products but people aren't finding you?
- People keep telling you to try Google Shopping but you don't know where to start?
- You just don't understand how it all works!
- You're using Google Shopping but you really don't know if it's profitable...
Or maybe...
- You tried Performance Max and it sucked
- You let Google set up your campaigns for you and it wasted a load of money
- You've been burned by a freelancer or agency who promised the world and didn't deliver
Google Shopping Ads Are Overwhelming...
Most people who aren't familiar with Google Ads feel overwhelmed when thinking about getting started, which is hardly surprising when you look at all the options, settings and tools that confront you when you log into Google Ads - it's like looking at the cockpit of a Jumbo Jet!
Google claim to make things easy with their 'smart' campaigns, but all they really do is push you through a process that leaves you feeling just as confused as you did before you started. Except now you're spending money on their ads and STILL don't understand them.
And if you don't understand what's going on how are you going to know whether they're really working or not?
Or maybe you didn't even get that far because you couldn’t get past setting up all the ‘stuff’ you need to do to run Google Shopping Ads in the first place (ad account, merchant center, product feeds, you get the picture…)
You DON’T need to be a tech whizz to do this!
"For a few years I used Google Shopping on and off to drive traffic to my website. To be honest I didn't have a clue what I was doing. I just threw something up there and thought it's ok... I'm breaking even.
Fast forward to finding Sara...Well, my [Google Shopping] ads have been up and running since the 1st January. I've spent £126 and had 5 orders totalling £708.26 (an ROAS of 5.6).
Thank you so much Sara for your training videos and support. I have a feeling Google Shopping is going to be an important part of my business."
Sam Gilhooley
Founder - Equine Magnetix
I know how it feels
I remember the first time I tried to set up Google Shopping - it was horrible!
I didn't know if I was coming or going: between the product feed, merchant center accounts, google ads accounts and my website, I was totally confused.
I'd get one thing sorted and then another problem would pop up. I'd sort that and something else would break.
But I got it going in the end and that's when the magic started to happen.
That's when I realised that muddling my way through every time I wanted to set up a new Shopping Campaign wasn't an option.
So I set about investing time (and a lot of money) learning from the best Google Ads mentors in the industry.
Learning the best way to set up a product feed, format and structure your Shopping Campaigns, and manage them ongoing.
And probably more importantly learning how to cope with continuous changes that are being made in Google Ads.
It's a continuous learning curve but I'm lucky enough to have access to some of the brightest Google Ads minds to help me keep on top of it all.
Once you get your head around the setup, it's easy
Well kinda....
I found that once I understood how everything fitted together to run Shopping Campaigns it all became so much easier.
That's not to say Google doesn't put the odd beartrap in your path mind you.
But if you know what to look out for you can navigate around those with confidence and create Google Shopping campaigns that will generate predictable, profitable sales day after day.
That's why I created this course.
I've designed it to walk you through each stage of the setup, step by step, in easy to follow video tutorials.
Not only do I cover the technical aspects of getting your campaigns up and running, but I also cover the bigger picture to help you understand how to get your website to perform better too.
I truly believe that if you understand the inner workings of Google Shopping and how everything fits together it makes is so much easier to set up and run effective campaigns.
Anything's Possible With The Right Training & Support
The key to learning any new skill is having the right training and support.
"What a revelation and transformation her course has been.
From the beginning, Sara has been honest and advised that this isn’t a magic pill, but a journey to success that takes a lot of hard work.
However, since engaging with Sara, I have learned so much about Googles Ads, and have seen a steady increase in my online traffic and my ROAS has reached as high as 700% during the Christmas period."
Lorraine Moonie
Founder - Wags Empawrium
INTRODUCING...
Get to Grips with Google Shopping
A complete A-Z online course showing you how to set up and manage Google Shopping ads for your online store
Get to Grips with Google Shopping is a step-by-step course designed for absolute beginners that will take you from feeling lost and confused about Google Shopping to being confident setting up and running your ads.
What's more, it will also show you what you need to do to tweak and improve your campaigns so they get even better results as time goes on.
This is everything I've learned managing £000,000s in Google Ad spend for both myself and my clients, selling everything from arts & crafts products to hair care, handmade shoes to uPVC guttering.
I invite you to take control of your own Google Ads account
Not only will you learn, step by step, how to set your ads up the RIGHT way, I'll also share all my hints, tips and processes that make managing your ads a breeze in only an hour or so a week.
The end result? A controllable, scalable way to grow sales for your online store.
Here's What We'll Cover:
Week 1 & 2: Your Numbers & Your Website
Before you start running ads you need to know what success looks like for you so you can come up with realistic and achievable goals. Our super useful goal tracker and KPI tracker will help you to keep track of how you're doing.
It's also very important to make sure your website it at its best BEFORE you start paying for traffic - we'll walk through some things you can check to make sure it's in the best shape for your new visitors.
Week 3: Connecting the Tech
Probably the most daunting part of Google Ads is getting all the tracking and accounts set up and connected. Don't worry, you don't need a degree in computer science to get it done!
The step by step videos, guides and checklists make it child's play and you'll be all set up in no time.
Your conversion tracking and analytics are vital in measuring how your ads are doing and you'll soon be feeling confident navigating it all like a pro!
Week 4 & 5: Your Product Feed
Your product feed is the heart and soul of Google Shopping ads and creating it is just the beginning.
I'm going to help you to understand how to make your product information irresistable to Google so they show your product ads to your ideal customers.
But there will inevitably be issues, errors and warnings to deal with so we'll also talk about how to fix those and keep your account in Google's good graces.
Week 6: Building Your Shopping Campaigns
If everything else has been done well this is actually the easy part!
But as with anything, there are good ways and not so good ways of doing it... Step by step video tutorials will show you the best way to structure your campaigns for success.
We'll cover everything from budgets and bids, to organising your products within your campaign.
Week 7: Reporting & Optimisation
Looking at an ads dashboard can feel confusing and overwhelming: not knowing which numbers to look at and what to do to get the results you want!
To make life easier, you'll get a reporting dashboard template that plugs directly into your ad account so you can see at an instant what's happening with your ads.
You'll also be given the tools and strategies you need to regularly tweak and adjust your campaigns so they get you the best results they can - all without spending hours every day doing it!
Week 8: Remarketing
Getting someone to your website is the costly bit, and if they don't buy right away you need a strategy in place to encourage them to come back!
Email marketing plays a big part here, of course, but so does remarekting. These are the ads you can show to people all over Google's network to keep your products top of mind and entice them back.
You'll go from this...
- Not knowing where to start with Google Shopping
- Worried you'll waste your money because you don't know what you're doing
- Not knowing how to fix warnings & errors in your Merchant Center account
- Feeling as though you're the only one facing these challenges
To this!
- Feeling confident to build your first campaign
- In control of your budget and excited to see your first sales from Google Shopping!
- Understanding how to optimise campaigns so you make money on your advertising budget
- Knowing you're not alone, with a community of like-minded retailers and a knowledgeable coach ready to support you
"I would like you to know that I would happily recommend this course... Thank you so much for all the energy and thought you put into making the course the success it was."
Caroline Usher
Pink Monkey Designs
"Thank you so much Sara for your training videos and support. I have a feeling Google Shopping is going to be an important part of my business."
Samantha Gilhooley
Magnetix Therapy
"I wish I'd known how in-depth and amazing it would be! It far surpassed our expectations."
Hannah Gold
Hooded Owls
STEP-BY-STEP TUTORIALS
Easy to follow instructions for every stage of setting up your Google Shopping Ads.
BEGINNER FRIENDLY
No experience needed in order to follow the lessons and get everything set up
updates included
Updated with the changes Google make in their platform so your training will always be up to date.
LIFETIME ACCESS
No time limits to finish the course, re-watch and revisit lessons as often as you like!
FULLY FLEXIBLE
Dip in and out of the course as it suits you. Watch the lessons you need when you need them.
PRO CHECKLISTS & GUIDES
Get the resources I use to manage my own private clients to save time and get money!
This IS for you if...
- You want to use Google Shopping but you don't know where to start
- You've tried setting up Google Shopping but just ended up feeling completely lost and confused
- Or maybe you're already running Google shopping but you don't know why it's not working?
This is NOT for you if...
- Sell a product that nobody is searching for online
- Sell products that are illegal or morally dubious (eg firearms, CBD, adult products)
- Are looking for a get rich quick scheme (this stuff takes time and effort to make it work well)
Enrol in Get to Grips with Google Shopping Today!
PAYMENT PLAN
6 x £167
SELF STUDY, LIFETIME ACCESS
- 8 In depth modules
- Lifetime access
- Easy to follow video tutorials
- Step by step implementation
- Pro checklists, processes & templates
- Includes future updates
- Spread the cost over 6 months
PAY IN FULL
£997
SELF STUDY, LIFETIME ACCESS
- 8 In depth modules
- Lifetime access
- Easy to follow video tutorials
- Step by step implementation
- Pro checklists, processes & templates
- Includes future updates
About Your Coach
I first used Google Ads back in 2004 when I started my own eCommerce business. Little did I know where it would lead me!
I now manage ads for private clients ranging from Industrial Flooring specialists to haircare retailers. But my passion is still eCommerce. It never ceases to amaze me what kind of results you can get from a well set up Google Shopping campaign.
But for many smaller businesses the option to outsource your Google Ads is prohibitively expensive. That's why I've created this course: to help eCommerce retailers harness the immense power of Google Shopping in their own business.
I hope you'll join me :)
Sara x
