If you have en eCommerce store...
You've probably already heard how Google Shopping can generate consistent, profitable orders for your business.
But that's a dangerous half-truth
Advertising on Google is also fraught with hidden dangers and traps that are waiting to catch the uninitiated by surprise.
(and usually only after you've spent a nice chunk of cash to boot!)
There are plenty of retailers out there who'll tell you it doesn't work. That it's a waste of money. And I'm sure you've probably spoken to some of them...
Or maybe you ARE one of them?