The key to a successful Black Friday/Cyber Monday (BF/CM) promotion is to plan ahead and get organised
(and NOT just slash prices so you don't make any money...)
Problem is, it can be overwhelming trying to figure out what to do and when:
Take the overwhelm out of your BF/CM Promotion
With everything you need to plan a successful BF/CM promotion via social media and email:
No more over-complicated, difficult-to-follow BF/CM mumbo jumbo:
The Black Friday/Cyber Monday 2023 Planner makes it simple, practical and easy to implement
"Holy sh*t Sara. This planner is amazing! You've got a whole strategy in place for Klaviyo Set Up, Ideas on what you could offer - pros and cons, a social media plan where you tell them the dates and purpose of all posts, and then your Email Marketing Plan which is just really awesome! That's an entire campaign plan without much thinking involved..."
Laura McKenzie
Cloudy Day Digital
Create a buzz ahead of time and segment your email list so your emails get more opens, more clicks, and more sales!
Create offers your customers will love but won't leave you discounting so hard you lose money...
Get your followers excited about what's to come so they're more likely to respond to your promotional posts (and buy!)
It's all about the build-up on social media, so follow these steps to get the best out of your BF/CM posts when the time comes
Find lots of ideas for great subject lines and help on what to send and when (and to whom) so you get the best results.
The only way to improve is to measure - make a record of this year's results so you can do even better next year!
9th October, 11am
23rd October, 11am
8th November, 2pm
14th December, 11am (the debrief)
100% risk-free money back guarantee
If you're not completely happy with your purchase just message me and I'll issue a full refund, no questions asked
Hi, I'm Sara Jones, founder of the Online Retail Academy.
Way back in 2004 I started my own eCommerce business and learned most things by figuring it out as I went along...
From web design to email marketing, from SEO to Google Ads!
I built that store to 6 figures.
Fast forward to 2016 and I closed the eCommerce business to focus on Google Ads management specialising in Google Shopping.
In 2021 I opened the Online Retail Academy, a place where online retailers can learn all about building and growing an online store.
In a nutshell: I learned the hard way so you don't have to!
Time is running out to get ready
The longer you leave getting things organised, the more stressful it will be (and the less time you'll have to do a good job).
Imagine having everything set up for your holiday promotion so the only thing you'll need to worry about is getting the orders shipped.
This planner gives you everything you need to get that done so you can have a [relatively] stress free run-up to Black Friday/Cyber Monday.
The Planner comes as a Google Sheet so you'll make your own copy to work from. It's yours to keep and update as you want to so it's totally customisable for your business.
If you purchase the planner only, there's no support (other than technical support if you're having trouble accessing the planner of course).
However, there is an upgraded planner option where you'll get 3 pre BFCM calls and a post promo debrief call. These calls are where you can ask questions, discuss ideas and get feedback on your promotion.
Yes! While the email segmentation section is designed for Klaviyo, you can still use the information to do similar segmentation in most email platforms. The email marketing plan can be put into action on any email platform!
Of course! The offer idea section is all about giving you suggestions on how to create offers your buyers will love without having to give massive discounts that will mean you don't make any profit.