Attention Online Retailers!
Plan Your Black Friday Promotions
without the stress and overwhelm
The key to a successful Black Friday/Cyber Monday (BF/CM) promotion is to plan ahead and get organised
(and NOT just slash prices so you don't make any money...)
Problem is, it can be overwhelming trying to figure out what to do and when:
- What to offer so you're not giving stuff away
- What and when to post on social media
- What and when to email (and to whom)
- How to create a buzz
- And how to get the best from your emails and socials....
Imagine having plan to follow that covers all that...
Introducing the
Black Friday 2023 Planner
Take the overwhelm out of your BF/CM Promotion
With everything you need to plan a successful BF/CM promotion via social media and email:
- 9 ideas for your BF/CM promotions that aren't just "discount, discount, discount"
- A social media posting plan showing what to post and when (and why)
- A guide to building Klaviyo segments to make your emails even more effective
- An email marketing plan showing you what to send and when (including high converting subject line ideas)
- A BF/CM tracker - see just what worked and what didn't so you can do even better next year!
No more over-complicated, difficult-to-follow BF/CM mumbo jumbo:
The Black Friday/Cyber Monday 2023 Planner makes it simple, practical and easy to implement
"Holy sh*t Sara. This planner is amazing! You've got a whole strategy in place for Klaviyo Set Up, Ideas on what you could offer - pros and cons, a social media plan where you tell them the dates and purpose of all posts, and then your Email Marketing Plan which is just really awesome! That's an entire campaign plan without much thinking involved..."
Laura McKenzie
Cloudy Day Digital
the planner will help you with...
segmenting & engaging subscribers
Create a buzz ahead of time and segment your email list so your emails get more opens, more clicks, and more sales!
creating an amazing offer
Create offers your customers will love but won't leave you discounting so hard you lose money...
warming up your audiences
Get your followers excited about what's to come so they're more likely to respond to your promotional posts (and buy!)
scheduling your social posts
It's all about the build-up on social media, so follow these steps to get the best out of your BF/CM posts when the time comes
scheduling your promotion emails
Find lots of ideas for great subject lines and help on what to send and when (and to whom) so you get the best results.
tracking your results
The only way to improve is to measure - make a record of this year's results so you can do even better next year!
Here's how it works...
- Create your own copy of the BF/CM 2023 Planner Google Sheet
- Watch the introduction video
- Work through tabs 1-4
- Build an amazing BF/CM promotion
- Watch the sales come in
- Track your results
- Rinse and repeat next year!
Upgrade to join the calls
9th October, 11am
23rd October, 11am
8th November, 2pm
14th December, 11am (the debrief)
100% risk-free money back guarantee
If you're not completely happy with your purchase just message me and I'll issue a full refund, no questions asked
Hi, I'm Sara Jones, founder of the Online Retail Academy.
Way back in 2004 I started my own eCommerce business and learned most things by figuring it out as I went along...
From web design to email marketing, from SEO to Google Ads!
I built that store to 6 figures.
Fast forward to 2016 and I closed the eCommerce business to focus on Google Ads management specialising in Google Shopping.
In 2021 I opened the Online Retail Academy, a place where online retailers can learn all about building and growing an online store.
In a nutshell: I learned the hard way so you don't have to!
The Black Friday Planner is perfect for you if...
- You want to do 'something' for Black Friday/Cyber Monday but you aren't sure what
- You're not sure what you need to be doing (or when) to get ready
- You don't know how to get the most from your emails over BF/CM weekend
- You don't know what you're supposed to be doing on socials during the promotion
- You can't remember what worked (and didn't) last year!
- You're a 'doer' and can put a plan into action!
Time is running out to get ready
Black Friday will be here in
The longer you leave getting things organised, the more stressful it will be (and the less time you'll have to do a good job).
Imagine having everything set up for your holiday promotion so the only thing you'll need to worry about is getting the orders shipped.
This planner gives you everything you need to get that done so you can have a [relatively] stress free run-up to Black Friday/Cyber Monday.
Frequently Asked Questions (FAQ)
How is the Planner delivered?
The Planner comes as a Google Sheet so you'll make your own copy to work from. It's yours to keep and update as you want to so it's totally customisable for your business.
Can I get help using the planner?
If you purchase the planner only, there's no support (other than technical support if you're having trouble accessing the planner of course).
However, there is an upgraded planner option where you'll get 3 pre BFCM calls and a post promo debrief call. These calls are where you can ask questions, discuss ideas and get feedback on your promotion.
I don't use Klaviyo, can I still use the Planner?
Yes! While the email segmentation section is designed for Klaviyo, you can still use the information to do similar segmentation in most email platforms. The email marketing plan can be put into action on any email platform!
I don't want to do big discounts, can BF/CM still work for me?
Of course! The offer idea section is all about giving you suggestions on how to create offers your buyers will love without having to give massive discounts that will mean you don't make any profit.
