eCommerce is hard...

what you need is a Game Plan!

introducing...

A place for online shop owners to get help and
support to grow a sustainable, profitable business

The Online Retail Academy is a monthly membership for online retailers like you.
You get access to the Online Retail Game Plan, a 5 stage programme that walks you through setting up and running a successful online store

JOIN TODAY

Your first 30 days are FREE!

Here's Your Game Plan

It's time to say goodbye to:

  • Overwhelm
  • Confusion
  • Lack of direction
  • Struggling alone

and say
hello to:

  • Clarity
  • A clear path
  • Hands-on support
  • Accountability

STAGE 1

Foundation
Builder

Everything starts with a solid foundation, that's the only way you can build a great business.

You'll start with your customers and product, then look at your website (including what makes a great product page).  Most importantly, you'll learn how to price with confidence so you KNOW you're going to be making money from the start.

STAGE 2

Store
Optimiser

Now it's time to make sure your website is built in the best possible way to attract visitors and turn them into buyers.  

We'll make sure your tracking is properly set up, and that your website looks and feels trustworthy to your visitors.  Email marketing will form a vital part of your marketing strategy, so you'll learn about getting the essential elements set up before your visitors start arriving.

STAGE 3

Traffic
Driver

eCommerce is a numbers game: if you want orders, you need visitors to your shop!  

In Stage 3 you'll learn about all the ways you can drive traffic to your website.  Some are free (like search engine optimisation and social media marketing), while others are paid (like Meta Ads and Google Ads).  You'll understand which is going to be right for you at your stage in business, and how to make it work for your business.

STAGE 4

Nurture &
Convert

Now that you have a steady stream of visitors to your store, it's time to work on turning them into paying customers.

Stage 4 builds on  the email marketing essentials you set up in Stage 2, and helps you add it more advanced email automations and flows.  We'll also look at the tactics you can implement on your website to encourage your visitors not only to buy, but to spend more when they do.

STAGE 5

Strategic
Growth

You now have a solid foundation on which to grow your business.  Now it's time to understand what you need to do to really make progress.  

Successful business owners need to understand numbers and Stage 5 will give you a solid understanding so you're no longer in the dark about how your business is REALLY performing.   We'll also look at what you can do to significantly increase your revenue, from where to delegate to running promotions and much more...

You'll go from this...

  • Not knowing where to start
  • Feeling confused and overwhelmed
  • Struggling alone...

To this!

  • Having a clear plan to follow
  • Being a confident online retailer in control of your business
  • Feeling fully supported and part of a community

PLUS, IT'S MORE THAN JUST A GAME PLAN!

As an online retailer you're wearing many hats in your business, and there's lots you have to do and learn to succeed.  

So you'll also get access to a whole library of resources, classes and courses to use when you need them (see below)

You'll also get instant access to these courses and resources:

Get to Grips with Google Shopping

When you're ready to start getting more visitors to your store you can dive into 'Get to Grips with Google Shopping'..
Not only is it beginner friendly, it covers everything you need to know to get up and running and, more importantly,  improve your results.

Complete Guide to Performance Max

You may think there's isn't much to setting up Google's fully automated PMax campaigns. But there are things you need to do to make the most of these campaigns and this course shows you exactly what to do, from creating great assets to structuring your campaign and what to do to improve your results.

Masterclass Library

When you join you'll get instant access to our full back catalogue of masterclasses and workshops.   There are currently 40+ classes on topics ranging from Mindset to Money, Pinterest to Pricing, Social Media, Copywriting and much much more!  All are aimed specifically at eCommerce Businesses...

Discounted 1-2-1 Coaching

There may be times when you want even more support.  As a member you get 30% off any 1-2-1 coaching sessions you book - that's a saving of £67 on a hour's coaching session.  We can talk Google Ads or anything else business related and it includes the recording to check back on later.

Power Up Your Product Feed

If you really want to run successful Google Shopping Ads then the product information you provide to Google has to be optimised in the right way. This course shows you just how to do that, from editing your product titles to adding other attributes to boost your results

Google Shopping Quick Start

Don't have time for the full Get to Grips with Google Shopping course?  
Hit the ground running with this quick start course that'll get you building your first campaign within a matter of hours.  
(This course has been created for Shopify stores so if that's you this is the course for you)

BFCM Promotion Planning Workshop

The key to a successful promotion is great planning.  The BFCM Promotion Planning Workshop isn't just for Black Friday/Cyber Monday, any time you want to run a promotion use this handy planner to get organised with your social media and email marketing so that your promotion is a big success!

Private Community

We can't do this journey alone, and having a group of like-minded, supportive people who are doing the same thing as you is invaluable.  Not only can you make connections and build your network, you can also use this community to get additional support outside the live Q&A sessions.

What's more, you won't have to do all this alone!

To Make Sure You're Supported Every Step Of The Way,
You'll Also Get Access To:

Sara Jones

Weekly 'Ask Me Anything' Call

Where I answer EVERY SINGLE QUESTION, no matter how trivial...

Get more clarity on what you're learning and really understand what you need to do to get your online store working at its best.  And if I don't know the answer I'll find someone who does!

Monthly Meta Ads Clinic

Every month you get to ask a Meta Ads expert for advice on your campaigns. Whether it's checking your existing setup, getting advice on your strategy, or coming up with new ideas, Kimberley Cole of Kimberley Cole Marketing will guide and support you in growing your Meta Ads results!

Kimberley Cole

Stephanie Fry

Monthly Email Marketing Clinic

Stephanie Fry of Bloomdollar is a whizz at Klaviyo and email marketing and is available to you every month to answer questions and help with strategy. You should be generating 20%-30% of your revenue from email - Stephanie will help you get there!

Monthly Analytics Clinic

Laura McKenzie is a Google Analytics whizz and runs a call once a month where you can get help with any aspect of your analytics. Whether that's checking if it's set up correctly or helping with finding the right numbers and creating custom reports, Laura is here to help!

Laura McKenzie

PLUS: Monthly Live Masterclass or Workshop

Every month we have valuable content delivered in the form of a masterclass or workshop.  
It's all stuff that's highly relevant to eCommerce businesses.
We've had guest experts covering topics in all the areas below, and the sessions always prove to be highly engaging and educational. 

  • Business & Marketing Basics
  • Mindset
  • Data & Analytics
  • Google Ads
  • Email Marketing
  • Social Media
  • Content, Copywriting & Creative
  • Third Party Marketplaces

£200 Value

The Online Retail Academy is right for business owners who:

  • run a Shopify store selling physical products
  • are ready to invest in growing their online sales
  • want to take control of their brand
  • want to get their products in front of more new customers
  • ideally have an average order value of more than £25

Let's Recap!

What's inside the Online Retail Academy:


  • 5 Stage Online Retial Game Plan (worth £499)
  • Get to Grips with Google Shopping course (Value £999)
  • Complete Guide to Performance Max (worth £199)
  • Power Up Your Product Feed (worth £99)
  • BFCM Promotion Planner (worth £99)
  • Weekly 'Ask Me Anything' call (Value £800)
  • Monthly Meta Ads Clinic (Value £200)
  • Monthly Email Marketing Clinic (Value £200)
  • Monthly Analytics Clinic (Value £200)
  • Monthly Live Masterclass/Workshop (Value £200)
  • Full Masterclass Library of 40+ Classes (Value £600)
  • Private Community
  • Discounted 1-2-1 Coaching

Total Value: £4,095

JOIN FREE FOR A WHOLE MONTH

ORA Membership is £97/month, but you pay absolutely nothing and try it out for 30 days, completely risk free.

NO CONTRACT

You can leave whenever you want!

NO COMMITMENT

You can cancel easily online instantly!

NO OBLIGATION

Leave before your 30 days is up and pay nothing!

Frequently Asked Questions

Yes!  The membership is a month-to-month membership so you can cancel at any time.  It's easy to do that within your account so you don't have to jump through hoops to leave.  When you cancel your membership you will retain access to everything until the end of your billing period.

The Game Plan stages will be released every 4 weeks to give you time to implement what you've learned without feeling overwhelmed.  If you need longer that's fine, just start the next stage whenever you're ready.  The whole Game Plan will be available after 16 weeks.

The Meta and email Q&A calls are usually in the mornings UK time.  The Ask Me Anything calls vary between morning, afternoon and evening so there should be a time to suit all timezones.

Yes!  That's where the private Facebook community comes in - ask your question any time day or night and I'll hop on and give you an answer.  Very often I'll record a screen share video so it's easy to see exactly what you need to do.

No!  If you really want to get stuck into Google Shopping the course will be available to you as soon as you join.  However, if your website isn't set up and optimised to get the most from your visitors (which we cover in Stages 1 & 2) you won't be optimising the results you get from your paid ads.

There's lots you can do and set up without having a budget for ads so it's not essential.  However, the more traffic you get to your website the more sales you'll make, and the quickest way to do that is to run ads.  So I would recomment you to plan on having a small budget available so you're not holding yourself back when the time comes.

I'M READY TO JOIN

Hi, I'm Sara

I'm passionate about helping online retailers build profitable and sustainable businesses.

I started my own 6 figure eCommerce store in 2006.  Over the next few years I grew it to 6 figures.  But I made a LOT of mistakes which held me back, and ultimately led me to closing the store in 2016.    

I don't want you to make the same mistakes which is why I launched the Online Retail Academy to share my own knowledge and experience.  We also have other expert coaches to help you with topics outside my wheelhouse.  

I also run Google Ads for eCommerce clients after learning how to do them for my own business and loving it!

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